What’s Going On in the Land of DiGiCo…
Geoff Lissaman Joins DiGiCo US Operations
As part of its on-going commitment to the US market, DiGiCo has appointed Geoff Lissaman as Vice President, Concert Sound. Lissaman joins DiGiCo from DBX, where he worked in the tour sound division for almost eight years and was an instrumental part of the team that created the DriveRack family of products. Prior to that, he spent time at Soundcraft Canada, and has almost 15 years hands on touring experience.
“I've always thought of myself as a sound engineer, which means that I can look at things from an end user perspective,” says Lissaman. “DiGiCo has the coolest toys and I've mixed on the desks and love them. I've known many of the people there for years and consider them friends, but it was the product that made the decision for me. How could you not want to be a part of something this cool?”
“We’ve made great headway in the US,” adds DiGiCo MD Bob Doyle. “We already have a great team in place and someone with Geoff’s familiarity with the touring arena gives us an added dimension that we feel is necessary to carry on increasing our presence in this sector.”
DiGiCo Hosts First “White Gloves Master Class Series”
Mid January saw DiGiCo host its inaugural 'White Gloves Master Class' at its Chessington, UK premises. With over 100 new and current users in attendance over the two two-day events, it proved a resounding success.
Designed for sound rental companies, sound engineers, system technicians and maintenance technicians, the classes took place over a two-day period and saw the DiGiCo premises transformed into a live sound stage, with breakout rooms affording attendees the opportunity of a live mixing session, either individually or in small groups.
Andy “Baggy” Robinson (left) and Mark Ballard Don the White Gloves in the DiGiCo Foyer
A total of seven consoles were set up, all wired and configured from a single Stage Rack, comprising a D5 at front of house and monitors for the main area stage, a D5 RE also at FOH and a Soundtracs DS-00 for an OB truck positioned stage left. A further D5 was set up in the 'Silver Room' for existing users to participate in an in-depth training session, a D5 in the "Black Room' for new users and the 'Blue Room' contained a D1 for those wishing to learn about latest addition to the DiGiCo family.
DiGiCo Managing Director, Bob Doyle, introduced the company and gave a product overview in the main room, followed by a hands-on demonstration using both multi-track playback and a live band. "I'd been a bit nervous about the whole digital thing," said FOH engineer, Nick Warren. "But having gone through it with the DiGiCo guys, and had the chance to have a proper play with a D5, I'm going to insist on having one on my next tour."
Nick Warren, “I’m going to insist on having one (D5) on my next tour.”
"It was great to see so many new faces in attendance, as well as those we already know and love," comments Marketing Director, David Webster. "It just goes to prove that there is an immense amount of interest in the whole concept of digital mixing consoles. The set up worked extremely well and the feedback we've had is fantastic. This is just the first in what we hope will become a regular event."
DiGiCo Announces New US Structure
DiGiCo has recently restructured its US operation, ensuring that the service synonymous with the DiGiCo name meets the growing demands of the US marketplace. This program includes the appointment of Ivan Schwartz as President, US Operation. “Schwartz has been with the company for over a year and has proved an invaluable member of the DiGiCo US team,” explains Managing Director, Bob Doyle. “He has helped raise awareness of the brand, and his new role signifies the on-going progress and growth of DiGiCo worldwide.”
With the introduction of a new DiGiCo mid-market console, the D1 Live in the last quarter of 2004, and the substantial amount of business this has attracted, Schwartz’s role is seen as pivotal to supporting the install business in the US. An additional sales role has also been created in order to support high-end national touring sound rental companies with an additional responsibility to develop regional rental activity for D5 and D1. Geoff Lissaman, as Vice President – Concert Sound, ably fills this position.
The DiGiCoD1 Live is attracting a substantial amount of business
“It’s very exciting to take on this new role,” comments Schwartz. “DiGiCo is continuing to expand business for the D5, especially in the installation market. The D1 has been available in the US for a couple of months and we are already beginning to see the immense potential of that product line in both the touring and install markets and the reaction to it so far has been extremely positive. The D1 opens up a new market for us below where we had been focusing with the D5, and it is also of interest to existing D5 customers looking to expand their system with a compatible, but smaller, product.
“DiGiCo is a premium brand in this market, and we offer what is considered by many professionals to be the easiest to use, best sounding live digital mixing console available today. The expandable nature of the D1 allows a smaller company to acquire our product and build up their system as their business grows. This ability to upgrade and expand the system ends up being much more cost-effective in the long run than consoles from our competition. Although, if you ask many touring professionals, there is no competition.”
Doyle concluded: “We are very optimistic about our place in the US large format digital console market, which will, we hope, fill the aspirations and provide a solution to our customers with current and future projects. The appointments of Ivan and Geoff give us the capacity to make the most of both current and future opportunities.”
DiGiCo D5 Live
DiGiCo D1 Live
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